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About Us


Market Intelligence

You Can

Actually Use

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About Us


Market Intelligence

You Can

Actually Use

you have a deal to win.

a business to reinvent.

a market to disrupt.


We help you do it. 

Here’s how.

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Market Tracking


Market Tracking

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Market Tracking


Market Tracking

Our team is tracking social, technological and regulatory trends that affect your markets, identifying opportunities for innovation. We report these as they happen, with the real time translation of the implications for our clients.  Whether agricultural weather patterns in Thailand, the legalization of same-sex marriage in the US, or technology infrastructure changes in Africa.  If it has ramifications for your business and customers, we’re on it.

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Market Immersions


Market Immersions

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Market Immersions


Market Immersions

We guide your teams on observation expeditions to emerging trend markets.  Seeing first-hand nascent social, economic, and technological shifts in markets and industries. Gritty, hard, staring-into-the-face-of-your-economic-challenge trips that immerse your team in what’s coming and the implications for your organization.  

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Stakeholder Mapping


Stakeholder Mapping

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Stakeholder Mapping


Stakeholder Mapping

You have a strategy to develop.  You have key stakeholders – customers, investors, employees, suppliers, distributors.  You need to have a read on their brains, their perspectives, their emotional barriers.  Deep qualitative research gaining perspective on our clients’ key stakeholders – what drives them; what their hopes are; what they’re fearful of; what path they will follow.

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Ideations


Ideations

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Ideations


Ideations

Your team + our team. In a big flexible space. For half a day or so.

We plunge into the possibilities, draw on the material from our tracking, immersions and stakeholder mapping programs. We generate ideas into harness opportunities and manage risk. We blow it up and open, and then bring it back to a post-crescendo close, leaving the sessions with rafts of captured ideas and opportunities for what the market could be.  

 

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Concepts


Concepts

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Concepts


Concepts

We don’t disappear at the idea stage (beware what other “innovation consultants” may tell you - “idea” is not a synonym for “innovation”). Our team takes the idea outputs from the ideation and transforms them into workable, marketable, buildable and sellable product and service concepts. We sketch them, build a storyline for them, define their attributes, and the market behaviors they’re tied to. Then you assess which go to the prototype phase.

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Prototyping


Prototyping

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Prototyping


Prototyping

We'll build your prototypes.  Digitally or in good-old-fashioned real life.  Augmented reality video, animation, 3D renderings.  Or we’ll print it, carve it, engrave it, or weld it.  However we do it, we’ll make it so it feels real.  You can test it, try it, and share it with stakeholders.  

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UX Design


UX Design

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UX Design


UX Design

We map UX.  We put prototypes and concepts in front of customers. We observe how they interact with them, test them, probe them, and make them better. Then we go back and UX map them again.  Then we go back and make them better. Get the gist?  

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Economic Modeling


Economic Modeling

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Economic Modeling


Economic Modeling

As we’re shaping the UX, we’re simultaneously modeling the economics of the new strategy – customer segmentations, growth rates, distribution networks, supply chains, investor requirements, human capital needs.  As the new product strategy develops so does the economic model that supports it.

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Negotiation Support


Negotiation Support

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Negotiation Support


Negotiation Support

You’re disrupting markets.  You have many stakeholders to negotiate with:  investors, key customers, board members, distributors.  We’re there by your side at each negotiation step.  Identifying potential partners and customers; making the initial outreach; training and prepping your team; hosting discreet conversations with key decision makers; creating presentation materials and being onsite providing real-time guidance to drive the negotiation to a productive outcome.

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Launch & Incubation


Launch & Incubation

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Launch & Incubation


Launch & Incubation

Your new business, your new program, your new strategy. We'll launch it. Typically as a small pilot first. In rapid iterations.  Our headquarters becomes your support center.  We build the pilot websites, design the communications platforms, we find the public speaking opportunities for your CEO; we shape the media coverage, we manage early product distribution; we create the customer and employee education materials; we may do a little product placement with key contacts.  We measure it, tweak it, measure it, tweak it, measure it… and we’re away.

 Our measure of success is that in the coming weeks and months we gradually transfer our work to your in-house team, and our role fades away until your next disruption cycle.


For the latest on our team... 

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